Channel Management in Ecommerce

Every company needs to make its products available to the customer. For this, they need to increase their range of customers. Channel management is a process where a company uses marketing and sales strategies to develop and expand the range of customers. This develops a good association between a customer and the product. The channels…

What is Stranded Inventory?

Stranded Inventory Inventory for Amazon means the stock of products owned by sellers to sell in the e-commerce market. Now, the biggest support to the sellers for outsourcing the shipment of  their product is Fulfilment By Amazon (FBA). The inventory will be stored in fulfilment centers. Amazon will pack, store, pick and ship your order…

What is D2C?

(D2C) Direct-to-consumer means cutting out the middleman by selling a product or service directly to the end consumer. This business model is based on the sale of a manufacturer’s products to the end customer without intermediaries. The D2C model is gaining popularity in countries such as the US, China, Japan, and India.A company produces a…