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Amazon Offers New Social Media Promo Code Feature to Sellers

The holiday shopping season is just around the corner, and Amazon sellers are looking for ways to capitalize on the influx of customers. Amazon’s marketplace offers lightning deals, sponsored products, and many other promotions. Just in time for the holidays, Amazon has rolled out a new feature for sellers – Social Media Promo Codes. 

Sellers enrolled in Amazon’s Brand Registry program can easily access this new feature in Seller Central. Promo codes allow sellers to offer a percentage discount on specific products and create a unique URL to share on social media channels. For brands with a savvy social media presence, this promotional tool offers another easy way to drive additional sales for top seasonal products. 

Note: According to Amazon, this feature is currently available in the U.S. marketplace only for sellers who have enrolled in the Amazon Brand Registry. 

How Do You Create an Amazon Social Media Promo Code?

The process of creating social media promo codes is fairly straightforward for anyone familiar with Amazon Seller Central. To begin, simply place your cursor over the “Advertising” tab in Seller Central and choose “Promotions” from the drop-down menu. 

Amazon sellers have access to a variety of promotional tools on the following page. If you meet the criteria to access the new tool, you’ll notice the option to create a social media promo code as the first option. Simply click the “Create” button to get started. 

There are three steps to creating the promo code: Conditions, Scheduling, and Additional Options. You will choose the product or product group for which you wish to create a promo code.

Under Step 1: Conditions. You’ll also select the discount you’d like to offer. The discount must be at least 15 percent and a maximum of 80 percent off the current price of the item. 

Under Step 2: Scheduling allows you to choose how long your promo code will be active. Amazon caps these promotions at a maximum of 30 days. Finally,  

Under Step 3: Additional Options, you can customize your promo code and review the promotion’s terms and conditions. An eight-character customized promo code includes the percentage off that corresponds to the item (Example: 15DEAL4U). 

After you finish, click “Review” at the bottom of the page to review the details of your deal. Your promo code will be active within four hours of submission and you’ll receive a customized URL for a landing page featuring all of your deals. 

How Does the Promo Code Work?

You can share the URL of your landing page once your promo code has been approved and it is live on Amazon’s site, promoting your deals. Customers won’t need to locate your offer in the Buy Box since your URL features exclusive deals. Instead, the link will direct your customers to your promoted products where they can add items to their cart. The discount will be automatically applied at checkout. 

To communicate the nature of this promotion on social media, it is generally best to use phrases such as “limited time only” or “while supplies last”. Otherwise, feel free to get creative and have fun with it! 

If your brand hasn’t taken its presence on Amazon seriously this holiday season, you’re missing out on multiple opportunities to promote your products and increase sales. Consider partnering with a single seller who is up to speed on Amazon’s rapidly evolving features and has a proven strategy to meet your customers with the right products and the right message. 

Boost your holiday sales with Amazon’s Social Media Promo Codes – Contact ReyecomOps now!


Don’t miss out on the chance to supercharge your holiday sales on Amazon. With the new Social Media Promo Codes feature, you can easily attract more customers and drive revenue. Reach out to ReyecomOps, your trusted partner in maximizing your Amazon success, and make this holiday season your most profitable one yet.