Catalogue, which represents your e-store and defines your product correctly. E-stores Unlike Brick and Mortar stores don’t give the advantage to touch and see the products in person to the customers, which is why catalogue management plays a vital role in order to deliver the best results and best customer experience.
Every brand owner knows the fact that catalogue managing is time-consuming. So one can consider outsourcing catalogue management services to save both time and cost.
A few questions to understand before reaching out to any context are what is catalogue management, How does catalogue management affect your eCommerce business?, How can you manage your catalogue in an effective manner?
And at last, how does outsourcing an eCommerce catalogue management service help you save cost and time?
Let's get started with a few numerical facts-
- Global eCommerce sales were $3.351 trillion in the year 2019, $4.213 trillion in the year 2020, and $4.291 in the year 2021.
- Expected global sales in the year 2022 are $5.5 trillion worldwide.
- 61% of global consumers believe that online shopping is cheaper than offline.
- For 90% of online shoppers, visuals are a decision making factor.
These facts looks may look well just in terms of acquiring knowledge but if we consider these facts in terms of catalogue management this shows you how important it is to manage the catalogue accurately.
What is eCommerce Catalogue Management?
For ecommerce, catalogue management is the process of maintaining your product database accurately, structured and up-to-date across all online sales channels.
A relevant and quality catalogue gives information like product names, descriptions, hierarchy, price, brand name, and other related details. It’s the bedrock of your business. In simple words, catalogues are collections of objects arranged specifically.
How does catalogue management affect your eCommerce business?
Well, we are aware of the fact that over the past few years eCommerce has grown so much that you can buy anything in the world via digital mode at any time and any place. In order to provide ease of finding and understanding your product and service your catalogue management system should be strong. If your catalogue is inappropriate, with improper information and images then this will affect your sales, hence business. Hence catalogue management affects your e-commerce business.
Your catalogue design, Product illustration, product categorization, and product descriptions should be perfect to make your product stand.
How can you manage your catalogue in an effective manner?
How does outsourcing an eCommerce catalogue management service help you save cost and time?
As an online brand manager, it could be a bit tough. But by outsourcing an eCommerce virtual assistant for catalogue management.
Here’s why-
- Data Quality Management
Data quality means accurate product descriptions, accurate information, perfect images etc. If you’re planning to do it yourself with no previous experience Outsourcing an experienced eCommerce catalogue virtual assistant ensures quality Product descriptions, Data and Attributes will be top-notch. The same goes with data management means if manage the data with software like excel or even if you’ve got a small team of employees to manage data on an excel sheet. Outsourcing an excellent catalogue management service helps you manage your catalogue through cutting-edge tools for catalogue management for easy Data Management.
2. Constant eCommerce updates for catalogue Management.
Your catalogue needs constant updation of your product list. This requires maintaining quality and variety, which is why you have to make efforts to update your catalogue to fulfil the requirements of your target audience. So in order to monitor product data constantly and update it, you need a team of experts to keep you in the eCommerce market. This is why outsourcing the catalogue Management team save your time and energy and allows you to focus on other departments in order to expand your business.
3. Product catalogue management via multiple channels.
In today’s world in order to grow, we need to update our product according to changing consumer base which is why you need to target multiple channels. Now imagine targeting more than one eCommerce platform and imagine the work pressure. Managing high-quality products on different channels is a challenge as every eCommerce platform has different criteria which need to be followed properly, if you’ll not able to make it properly you might lose a potential customer. And while you lose a customer, you lose reputation too. There are confusing rules and specifications for multiple platforms which is why you need a specialized team.
4.Appropriate supplier data.
At times you find that in listing some suppliers don’t have the complete information, or may be spelling errors in their provided information and as a reseller, you’ve to fix those errors and make them correct. Adding content with zero errors on an eCommerce page is necessary in order to keep your valuable clients. So maintaining the correct and complete data will be a lengthy task for which you need a reliable team of experts, who will research the errors properly and fix them.
5.Centralization
Being a retailer it might not be possible for you to spare the time researching the product, registering and other activities of catalogue management like adding product description images , etc and competitor’s research. To manage such tasks you cannot rely on anyone, you need a team of professionals and experts that will finish all your tasks properly in less time. Outsourcing these teams will keep you updated all the time and help you build a strong presence on eCommerce platforms both internally and externally. This also results in saving costs on services, workforce, product management, and time.
Services you’ll get via outsourcing a catalogue management team.
Most of the purchases are depends on how good your catalogue is. And service providers in this specialisation know and understand the market trends and the needs of business owners.
Here few tasks mentioned an eCommerce service provider can help you with.
Product description management with relevancy and detailed information considering the search engine visibility.
Category and sub-category creation.
Eye-catchy and appealing images.
Creating and uploading your product data.
Managing and sorting your product data.
Final thoughts
Outsourcing catalogue management services help you save time and cost and also increases your brand value which a normal team cannot help you.