External Traffic Strategies That Work in the USA (Google, TikTok, Meta)

In the competitive US e-commerce landscape, relying only on marketplace traffic is no longer enough. Brands that scale faster are the ones driving external traffic from platforms like Google, TikTok, and Meta directly to their listings. With the right e-commerce account management strategy, external traffic doesn’t just increase visitors—it improves ranking, conversions, and long-term brand…