Multi-Channel Selling Trends in the 2026 US Market: Why Brands Are Expanding Beyond Amazon
The US ecommerce landscape is entering a new era in 2026. While Amazon continues to dominate online retail, sellers are increasingly adopting multi-channel selling strategies to reduce dependency on a single marketplace and unlock new growth opportunities. From Walmart Marketplace and eBay to Etsy, Wayfair, TikTok Shop, and Shopify-powered websites, businesses are realizing that relying…