Selling on platforms like Amazon, Walmart, eBay, and other major marketplaces is an incredible opportunity — but every seller eventually faces a frustrating hurdle: verification delays, document re-checks, and slow reinstatement processes.

Whether you’ve received an unexpected request for additional business documents, a sudden identity verification hold, or a long pending reactivation case, you’re not alone. These delays are extremely common, especially in 2024–2025 as marketplaces tighten compliance standards.

This blog explains why these delays happen, what marketplaces usually ask for, and how professional Ecommerce account management services can help you avoid long downtimes and sales loss.

Why Verification & Reinstatement Delays Are Increasing Across Marketplaces

Every major platform — Amazon, Walmart, eBay, Etsy, Shopify, Temu — has increased compliance checks to protect buyers and reduce fraud.
This means even genuine sellers face:

• Sudden account verification holds

• Delays in identity and business validation

• Requests for additional documentation

• Longer reinstatement timelines after account suspension

• Repeated re-checks of the same documents

Marketplaces now verify almost everything: business ownership, address, tax IDs, banking details, product authenticity, and category compliance.

Common Scenarios Where Marketplaces Request More Documents

Different platforms handle verification uniquely, but these scenarios trigger delays across all marketplaces:

1. Incomplete Business Information

If your legal entity name, address, or GST/EIN details don’t match across:

• Government registration

• Bank account

• Utility bills

• Marketplace dashboard

• Submitted documents

The marketplace will pause your account and ask for verification again.

Platforms affected: Amazon, Walmart, eBay, Target+, Etsy

2. Identity Verification Mismatch

A small mismatch like:

• Different address on Aadhar/PAN vs registration

• Old ID proof

• Low-resolution scanned copy

• Blurred photo during live verification

…can lead to days or weeks of delays.

Amazon, Walmart, and TikTok Shop frequently request repeat video verification.

3. Bank Account or Payment Review

Marketplaces need to ensure your payouts are going to a valid business-owned account. Delays happen when:

• The bank statement doesn’t show the business name

• Virtual accounts are used

• Currency mismatch

• Account holder name mismatch

Platforms that frequently pause payouts: Amazon, Walmart, eBay

4. Category, Brand, or Product Approval

Even after your account is active, selling certain products requires additional checks:

• Gated categories (beauty, grocery, supplements)

• Brand approval

• Safety certificates

• Test reports

• Supplier invoices

Any small error triggers long reinstatement delays.

5. Intellectual Property (IP) Complaints

If you’re hit with an IP complaint, marketplaces freeze listings or accounts until you submit:

• Authorization letter

• Licensing agreement

• Invoices

• Counter-notice documentation

IP-related reinstatements are among the slowest to resolve.

6. Suspensions Due to Policy Violations

Common triggers:

• Order defect rate

• Late shipment rate

• Counterfeit concerns

• Product authenticity queries

• Customer complaints

• Listing guideline violations

Reinstatement requires a proper appeal + correct supporting docs — delays occur if the Plan of Action (POA) is weak or incomplete.

Why Do These Delays Take Weeks (or Months)?

Marketplaces review thousands of documents daily. Delays happen due to:

• Manual verification backlogs

• Automated system flags requiring human review

• Incomplete submissions

• Multiple teams involved (compliance, risk, seller performance)

• Country-based legal requirements

• High seller influx during holiday seasons

Sometimes your case simply waits in queue unless you escalate correctly.

How Ecommerce Account Management Services Help Speed Up Verification & Reinstatement

This is where expert Ecommerce account management services become extremely valuable.

A professional team ensures:

1. Proper Preparation Before Submission

Most delays happen due to mismatches or incorrect files.

We ensure:

• Document formatting is correct

• All details match across systems

• File size/quality meets marketplace requirements

• Address & identity documents align

• Bank statement details are fully visible

Prevention reduces 70% of verification delays.

2. Strong, Marketplace-Compliant Appeals

Reinstatement depends on writing:

• Clear POA

• Root-cause explanation

• Step-by-step corrective actions

• Evidence-based supporting proof

Experts know exactly how Amazon, Walmart, and eBay want appeals structured.

3. Faster Escalations

Specialists use the right escalations:

• Seller Support

• Account Health

• Executive Seller Relations

• Partner escalation channels

• Brand Registry teams (Amazon)

This shortens the reinstatement timeline significantly.

4. Ongoing Compliance Monitoring

Good Ecommerce account management means monitoring:

• Account health

• ODR / LSR scores

• Listing flags

• Brand/IP concerns

• High-risk ASIN behavior

• Policy updates

This prevents future suspensions.

5. Marketplace Management Services for Multi-Channel Brands

If you’re selling on Amazon + Walmart + eBay + Shopify + Etsy + more, handling separate verification processes is complex.

Marketplace management services streamline:

• Centralized documentation

• SOP-based compliance

• Multi-platform support

• Continuous account audits

You stay protected across all channels.

Best Practices to Avoid Verification & Reactivation Delays

• Keep all business documents updated
• Maintain consistent business name & address across all files
• Avoid virtual or mismatched bank accounts
• Keep identity documents clear and high quality
• Save all supplier invoices digitally
• Track policy updates regularly
• Use experts for appeals, not generic templates
  
  

Conclusion

Verification and reinstatement delays are becoming more common on Amazon, Walmart, eBay, and other marketplaces — but they are preventable and manageable.

With the right Ecommerce account management services and proper documentation, you can protect your account, avoid unnecessary downtime, and ensure smooth long-term operations across all platforms.