How an Electronic Brand Transformed-Its Failing Amazon & Walmart PPC Into a Profitable Growth Engine
Platforms: Amazon & Walmart
Services: Ecommerce Account Management • Amazon Ads Services • Walmart ads Services
Turning Their Paid Ads Into a Predictable Growth System
A fast-expanding electronics accessories brand—selling chargers, adapters, Bluetooth devices, and gaming accessories—was struggling with paid advertising across Amazon and Walmart. Despite investing heavily in PPC, the brand saw almost zero return.
What They Were Struggling With
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Campaigns running with no structure or strategy
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Ads spending money but not generating visibility
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Incorrect targeting for electronics categories
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Very low click-through rates
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Rising cost-per-click with no conversions
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Poor ad relevance on Walmart
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No reporting system for evaluating performance
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No professional ecommerce account management or marketplace management services
The brand didn’t need “small fixes”—they needed a complete PPC rescue and rebuild.
Our Approach: A 4-Part PPC Rebuild to Fix Ads & Restore Profitability
Our goal was simple: rebuild their PPC system from the ground up so every dollar spent worked toward real growth.
We replaced their scattered campaigns with a structured, intent-driven framework:
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Awareness campaigns for broad discovery
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Category campaigns targeting electronics shoppers
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Competitor campaigns to capture market share
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Branded campaigns to protect their search footprint
This foundation allowed both Amazon and Walmart ads to finally deliver visibility.
Rebuilt PPC Structures With Intent-Based Campaign Architecture
Deep Keyword Engineering & Traffic Qualification
Using our Amazon PPC management services and Walmart PPC services, we completely re-engineered their targeting:
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Keyword clusters built by search behavior
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Match-type layering (exact, phrase, broad) for cleaner data
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Traffic filtering through aggressive negative keyword lists
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Removal of low-intent or irrelevant traffic sources
This immediately reduced wasted spend and improved quality clicks.
Our team implemented platform-specific bidding models:
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Bid rules tied to conversion likelihood
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Hour-of-day and day-of-week adjustments
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Budget reallocation to campaigns with highest return
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CPC control framework to prevent overspending
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Placement optimization for Amazon Top-of-Search results
This ensured every rupee/dollar spent supported profitable outcomes.
Real-Time Bid Optimization & Smart Budget Allocation
Conversion-Focused PPC Scaling With Continuous Testing
Using our Amazon PPC campaign management services and Walmart Ads Management, we built a scaling system:
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Weekly A/B tests for targeting, bids, and ad placements
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Keyword expansion based on converting terms
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Performance dashboards to track real-time growth
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Progressive scaling of winning campaigns
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Elimination or restructuring of underperformers
This turned their PPC from “guessing” into “data-driven scaling.
The Results: Ads That Finally Delivered Real Returns
Once the new PPC system was deployed, the brand saw immediate improvements across both marketplaces.
58% increase in Amazon PPC Visibility Within the First Months
Walmart Ads CTR
Improved by 41% After
Restructuring
Higher Conversion Rates With Properly Segmented Campaigns
Client Testimonial
Why This Case Study Matters
Running PPC on Amazon and Walmart is not about “running ads”—it’s about running them strategically.
This case shows that:
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PPC failure is often structural, not budget-related
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Strong targeting + strong bidding = profitable campaigns
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Amazon and Walmart require different PPC strategies
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Proper marketplace management services prevent wasted spend
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A structured PPC system creates sustainable growth
When ads are built on data, not guesswork, performance follows.
Ready to Fix Your Amazon & Walmart PPC?
Let ReyEcomOps build a high-performing PPC engine for your marketplace growth.