
Amazon Restricted Keyword: What You Need to Know
Selling on Amazon offers immense opportunities, but it also comes with certain rules that sellers must follow. One of these rules involves avoiding “Amazon Restricted Keywords” in product listings and descriptions. Ignoring these restrictions can lead to serious consequences, such as listing removal, account suspension, or even a permanent ban. This blog will explore everything you need to know about Amazon’s restricted keywords and how to navigate them effectively.
There are many ways to sell on Amazon but there are certain rules that sellers have to follow and one of them is not using “Amazon Restricted Keywords” in the product descriptions and listings. Following these limitations has important consequences such as listing removal, account suspension or even a permanent ban. Read on to discover all you need to know about Amazon’s restricted keywords and how to utilize them effectively.
What Are Amazon Restricted Keywords?
Amazon restricted keywords are specific words or phrases that sellers are prohibited from using in their product listings, descriptions, or titles. These restrictions are put in place to ensure compliance with Amazon’s policies and various laws, such as advertising standards, consumer protection laws, and intellectual property rights.
Restricted keywords often include terms that:
- Make unverified claims (e.g., “cures cancer”).
- Mislead customers (e.g., “FDA-approved” without proper certification).
- Infringe on trademarks or copyrights.
- Promote prohibited products (e.g., weapons, drugs).
Using such keywords can harm customer trust and violate Amazon’s terms of service, which is why the platform enforces these rules strictly.

Why Does Amazon Restrict Certain Keywords?
Amazon’s marketplace thrives on customer trust and a seamless shopping experience. Here are some reasons why certain keywords are restricted:
- Legal Compliance: Amazon must comply with local laws and regulations. For example, claims related to medical treatments must meet specific legal standards.
- Consumer Protection: Misleading or exaggerated claims can lead to poor customer experiences and disputes. Restricted keywords help maintain accurate and trustworthy product information.
- Brand Protection: Some keywords are restricted to prevent trademark infringement or unauthorized use of brand names.
- Product Safety: Keywords promoting unsafe or illegal items, such as weapons or counterfeit products, are strictly prohibited.
Consequences of Using Restricted Keywords
Using Amazon restricted keywords in your listings can have serious repercussions, including:
- Listing Removal: Your product listing might be removed without prior warning.
- Account Suspension: Repeated violations could result in your seller account being suspended temporarily or permanently.
- Legal Actions: In some cases, you could face legal consequences for violating laws related to consumer protection or intellectual property.
How to Identify and Avoid Restricted Keywords
Staying compliant with Amazon’s keyword policies doesn’t have to be daunting. Follow these steps to ensure your listings remain safe:
- Read Amazon’s Policies: Familiarize yourself with Amazon’s selling policies, particularly the sections on product listings and prohibited content.
- Use Keyword Research Tools: Tools like Helium 10 or Jungle Scout can help identify safe and effective keywords for your products.
- Avoid Exaggerated Claims: Stick to factual and verifiable information in your listings. Avoid making unproven health or performance claims.
- Conduct Regular Audits: Periodically review your listings for any potential violations. Amazon’s guidelines can change, so staying updated is crucial.
- Check Competitor Listings: Analyze the keywords used by competitors who are successfully selling similar products without issues.

Words Restricted on Amazon Product Listings
Amazon has a strict policy when it comes to product listings, often removing products or banning listings that include any of their restricted keywords. Below is a comprehensive list of keywords that are off-limits on Amazon.
Column 1 | Column 2 | Column 3 | Column 4 |
---|---|---|---|
100% natural | Added value | 100% quality | All natural |
Amazon | Guaranteed | Hassle-free | Best deal |
Get the Full List Now
Download NowLower product rankings are the most frequent drawback of utilizing these keywords; even if the keywords are concealed or are only used on the backend, your product will be pushed to the bottom of the barrel.
In the end, Amazon will delete your product listings from the site and/or suspend your seller account if this occurs frequently enough.
In addition to these two significant risks, you run the chance of damaging the company’s reputation or finances. In other words, if a seller uses the keywords, Amazon can easily penalize them with fines and penalties. They can even just choose not to display your product advertisements to buyers, which would squander your ad expenditure.
Among other things, banned terms could damage your business’s reputation, cost you sales, attract the wrong kind of customers, and/or get you in legal hot water, particularly if the keyword is restricted due to trademark violation.
Final Thoughts
Navigating Amazon’s rules about restricted keywords can feel overwhelming, but it’s a necessary part of being a successful seller. By understanding and avoiding restricted keywords, you protect your account and enhance customer trust.
If you find these policies confusing or difficult to manage, Rey ecom ops Pvt Ltd is here to help. We specialize in providing expert assistance to Amazon sellers, ensuring your listings comply with all policies and helping you avoid costly mistakes. With our guidance, you can focus on growing your business while we handle the complexities of Amazon’s guidelines.
Partner with us to safeguard your Amazon account and build a successful online store without the stress of policy violations. Reach out to Rey ecom ops Pvt Ltd today and let us simplify your Amazon selling journey!