Selling on major e-commerce marketplaces looks simple on the surface—upload products, go live, and start getting orders. But once sellers enter restricted categories like Health, Grocery, Beauty, Personal Care, or Baby products, they often face Category / Brand Approval Blocks that halt the entire launch. These approval barriers exist to maintain consumer safety, product authenticity, and brand integrity across marketplaces.
For growing sellers, navigating these restrictions without expert guidance becomes time-consuming and frustrating. This is where marketplace account management services become essential for smooth onboarding and compliant scaling.
Why Do Marketplaces Have Category & Brand Approval Blocks?
Marketplaces want to protect buyers from unsafe, counterfeit, expired, or unregulated items. Hence, they restrict high-risk categories that involve:
Health-related claims
Food-grade consumption
Beauty & skincare formulations
Supplements
Branded or trademark-protected items
Baby products & sensitive use items
To list in these categories, sellers must meet specific compliance, documentation, packaging, and brand authorization requirements.
Common Restricted Categories That Need Approval
Most major marketplaces (Amazon, Walmart, Flipkart, etc.) impose extra checks on:
1. Health & Personal Care
Requires lab reports, brand authorization, manufacturing licenses, and regulatory compliance.
2. Grocery & Gourmet Food
Needs FSSAI/FDA certificates, expiry labels, proper packaging standards, and storage details.
3. Beauty & Cosmetics
Requires ingredient lists, safety certificates, import documents, and brand authenticity.
4. Baby Products
Strictest checks due to child safety concerns—product safety certification is mandatory.
5. Branded Electronics & Appliances
Brand gating is common; only authorized sellers can list.
With expert marketplace account management, sellers can reduce delays and avoid rejections.
Documents Marketplaces Commonly Ask For
To get approval, you may need some or all of the following:
GST / Business registration
Brand authorization letter
Invoice from authorized distributor
Product images (following marketplace guidelines)
Packaging compliance images
Safety certificates (FSSAI, FDA, MSDS, COA, ISO)
Trademark / Brand ownership proof
Missing even a single document can trigger repeated rejections.
Brand Approval Blocks: Why They Happen
Brand approval blocks are placed to:
Prevent counterfeit listings
Protect brand reputation
Ensure only verified sellers list branded items
Avoid unauthorized imports
These blocks are especially common for premium skincare, electronics, supplements, grooming products, and global brands.
Common Reasons Sellers Get Rejected
Incomplete documentation
Unclear product images
Missing compliance reports
Unacceptable invoice format
Unauthorized brand selling
Using third-party vendors without proof
Substandard packaging or labeling
Experienced e-commerce marketplace account services help eliminate these issues early on.
How Marketplace Account Management Services Solve These Problems
A professional partner handles the entire approval and compliance process end-to-end. This includes:
✔ Preparing accurate documentation
✔ Ensuring product compliance with marketplace rules
✔ Communicating with support teams
✔ Proper brand authorization filing
✔ Uploading marketplace-approved product images
✔ Managing appeal submissions for rejected applications
✔ Speeding up approval time through expert handling
✔ Avoiding costly mistakes that could suspend your account
With structured account management services, sellers save time and prevent revenue loss.
How Reyecomops Helps You Overcome Category & Brand Approval Blocks
As specialists in marketplace account management, we support sellers across Amazon, Walmart, Flipkart, Meesho, and more. Our team has deep expertise in clearing category gating, handling brand approvals, and fixing repeated rejections.
We offer:
Compliance review & validation
Full documentation preparation
Marketplace-specific submission formats
Brand gating removal support
End-to-end e-commerce marketplace account services
Our proven approach ensures your products go live faster and remain compliant.
Conclusion
Category and brand approval blocks are one of the biggest obstacles for sellers in restricted categories. But with the right marketplace account management services, you can streamline approvals, eliminate errors, and scale your product launches smoothly across every marketplace.
If you’re struggling with category restrictions or brand gating, expert marketplace account management can save weeks of delays and unlock new revenue opportunities.