Empowering Global Artisans Online Multichannel Growth for a—Handmade & Sustainable Products Brand
Platforms: Amazon • Wayfair • Walmart
Services: Ecommerce Account Management • Marketplace Account Services • Listing Optimization
Where Artisan Craft Meets Multi-Channel Chaos
A global handmade and sustainable products brand partnered with artisans around the world, bringing their craftsmanship to major online marketplaces. But even with beautiful storytelling and strong product authenticity, they struggled to scale efficiently.
Managing three large platforms—Amazon, Wayfair, and Walmart—became overwhelming without proper structure. Listings were inconsistent, category placement was inaccurate, and visibility remained low across all channels.
Key Challenges
Product titles, attributes, and descriptions were inconsistent across platforms
Weak SEO led to poor organic visibility
Category mismatches affected conversions
Brand messaging was fragmented
No central system for ecommerce account management
Needed specialized Amazon account management services, Walmart account management services, and Wayfair account management services
Lack of unified reporting and marketplace insights
The brand had an incredible mission, but their marketplace presence didn’t reflect their value.
Our Approach: Bringing Structure & Marketplace Strategy
We designed a complete ecommerce account services framework to align their listings, strengthen their brand message, and improve discoverability.
Our first step was to understand exactly where the brand was struggling. We ran a full marketplace audit using our specialized ecommerce account management framework. This included:
Analyzing listing accuracy, product data gaps & missing attributes
Reviewing SEO keywords, backend search terms, and category placements
Checking image quality, sizing, and platform-specific guidelines
Identifying compliance risks across all channels
Benchmarking competitors to understand category expectations
This audit became the roadmap for consistent, scalable content and operational improvements.
Listing Optimization Across All Marketplaces
Building Optimized, Story-Driven Listings That Highlight Authenticity
The brand’s biggest value—artisan stories—was missing from their marketplace content. Using our structured marketplace account services, we rebuilt their listings to bring authenticity forward while improving SEO.
We executed:
Clean, SEO-rich titles & descriptions tailored to each platform
Accurate category mapping to improve visibility & conversion
Standardized attributes and bullet points across all channels
Custom templates that included artisan background, materials, craftsmanship, and sustainability
Brand-aligned imagery and enhanced content layouts
This raised both brand perception and marketplace discoverability.
To boost visibility and conversion, we introduced campaign-led growth strategies per marketplace. Our team handled:
Marketplace-specific deal structures and seasonal promotions
Competitive pricing analysis across Amazon, Wayfair & Walmart
Implementing Buy Box–aligned rules for Amazon
Enhancing Wayfair merchandising & category placement
Creating Walmart Relevance Score–boosting strategies
Monitoring traffic drops and adjusting campaigns in real time
This gave the brand consistent momentum across all sales peaks and cycles.
Strategic Pricing, Positioning & Promotional Campaigns
Centralized Marketplace Account Management for Predictable Growth
Once listings, stories, and campaigns were in place, our next mission was to maintain quality and scale. Using our end-to-end marketplace account management structure, we delivered:
Weekly listing health checks
Real-time suppression monitoring & restoration
Inventory planning & cancellation prevention
Cross-channel reporting dashboards
Monthly growth insights and SEO performance tracking
Marketplace policy compliance oversight
With this approach, the brand finally operated as one unified system, not three different disconnected channels.
The Results: Authentic Stories That Convert
With every marketplace finally aligned under one structured system, the brand began seeing measurable growth across visibility, conversions, and overall marketplace performance.
50% Increase in Organic Impressions on Amazon (within 3 months)
Better SEO + accurate attributes = higher ranking.
28% Improvement in Wayfair Conversion
Rates
Correct categorization and improved product storytelling boosted customer confidence.
Consistent Brand Identity Across All Marketplaces
Unified content, visuals, and messaging supported artisan authenticity while helping the brand scale globally.
Client Feedback
Why This Case Study Matters
Brands with powerful stories often lose impact when listings are incomplete or inconsistent.
This case study proves that with the right ecommerce account management strategy, even mission-driven brands can scale across Amazon, Walmart, and Wayfair—without losing their authenticity.
Structured marketplace systems help brands:
Improve organic visibility
Strengthen storytelling
Maintain clean, consistent listings
Reduce operational burden
Build trust across all platforms
When creativity meets structure, growth becomes inevitable.
Ready to Scale Your Marketplace Presence?
Let us help you grow across Amazon, Walmart, Wayfair, Shopify, and more—with clarity, structure, and strategy.