How a Clean-Beauty Cosmetic Brand Transformed Its Amazon Presence With Strategic Store Management & PPC
Platforms: Amazon
Services: Ecommerce Account Management • Amazon Store Management • Amazon PPC Management • Listing & Conversion Optimization
Where Beauty Met the Complex World of Amazon Optimization
A growing clean-beauty cosmetic brand—known for natural formulations and cruelty-free skincare—wanted to expand its digital footprint on Amazon. Despite strong product quality and attractive packaging, the brand struggled to gain visibility and consistent sales on the platform.
Their Key Challenges
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Product listings lacked clarity, structure, and category relevance
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Incomplete ingredients and compliance-related attributes
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Weak product discovery due to low-ranking keywords
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Poor engagement on Amazon Storefront
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Increasing ad costs with little to no return
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No structured plan for Amazon account management services
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Missing Amazon Store updates and seasonal refresh
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Lack of a long-term strategy for reviews, conversions & ad growth
The brand needed more than listing updates—they required a full transformation of their Amazon ecosystem.
Our Approach: A 4-Step Strategy to Build a High-Performing Amazon Presence
Our strategy was simple: fix the foundation, streamline the workflow, and empower the agency to manage more clients with ease.
We began by restructuring the brand’s Amazon Store to improve navigation, product grouping, and story placement. This included:
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Category-based collections (serums, haircare, moisturizers, masks)
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Visual Studio-compliant graphics
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Clear value messaging for natural ingredients
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Cross-selling modules to increase basket size
This instantly strengthened brand perception and improved time-on-store metrics.
Repositioning the Brand With a Strong Amazon Store Management Framework
Transforming Listings Into High-Conversion Product Pages
Using our advanced ecommerce account management and marketplace account services, we rebuilt their listing system:
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New titles aligned with Amazon beauty search patterns
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Ingredient-based bullet points focused on benefits & routines
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Comparison tables for competitive differentiation
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Rich, lifestyle-centered image stacks
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Backend keyword enhancement using beauty-specific keyword mapping
Each listing was rebuilt to support both discovery and conversion.
Because cosmetics rely heavily on trust, we created a complete review & compliance system:
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Automated review request workflows
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Safety, ingredient, and usage instructions restructured for compliance
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Q&A monitoring and professional responses
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Packaging and label guidance to avoid suppression flags
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Consumer education sections (how to use, skin concerns, ingredients)
This improved the brand’s perceived trustworthiness and reduced claims-related issues.
Building a Review, Credibility & Compliance Framework
PPC Turnaround With a New Amazon PPC Management Blueprint
Ads were draining budget without delivering results, so we rebuilt their entire PPC structure:
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Keyword segmentation by intent (awareness, competitive, branded)
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New campaign types: Sponsored Products, Sponsored Brands, Sponsored Display
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Negative keyword strategy to stop wasted spend
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Bid rules based on conversion probability
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Seasonal beauty campaign planning
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ASIN-level ad diagnostics to fix low performers
This transformed PPC from a cost center into a revenue driver.
The Results: A Cosmetic Brand That Finally Stood Out on Amazon
Once the brand’s store, listings, PPC, and credibility were aligned, performance improved quickly and sustainably.
42% increase in cosmetic category visibility within 30 days
27% uplift in listing conversion rates after optimization
Strong storefront engagement and higher returning visitor rate
Client Testimonial
Why This Case Study Matters
The cosmetics category on Amazon is competitive, regulated, and fast-moving.
This case study demonstrates that:
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Strong Amazon Store Management drives brand trust
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SEO and content depth matter more in beauty than almost any other category
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Compliance and clarity reduce suppression risks
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Amazon PPC Management is essential for scalable growth
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A structured ecommerce account management system transforms performance
With the right structure, even small and mid-size cosmetic brands can compete with major players.
Ready to Transform Your Cosmetic Brand’s Amazon Performance?
Let ReyEcomOps build a scalable, optimized, and high-converting Amazon ecosystem for your beauty brand.