Running an online business across major marketplaces is exciting—until one unexpected notification stops everything: “Your account has been suspended due to related or linked accounts.”
This is one of the most common and frustrating issues sellers face today. Platforms like Amazon, Walmart, eBay, Etsy, and others use advanced detection systems to identify connections between accounts. When multiple seller accounts appear linked through the same IP address, shared business details, common devices, or similar documentation, automated suspensions get triggered instantly.

This blog breaks down why linked account issues happen, how marketplace algorithms work, and how professional Ecommerce account management services can help you avoid or quickly fix them.

What Are Linked Account Suspensions?

Marketplaces use strict identity-verification rules to protect customers from fraud, duplicate listings, price manipulation, and policy violations. When their system detects that two or more seller accounts are connected, they are flagged as “related accounts.”

Common triggers include:

• Same IP address or internet connection

• Same bank account, credit card, or billing information

• Shared business documents, GST/EIN, or utility bills

• Same address, phone number, or email

• Logging in from the same device

• Suspended accounts connected to new accounts

• Multiple marketplace stores operated without approval

Once triggered, the system automatically suspends one or all connected accounts without manual review.

Why Marketplaces React So Strictly

Amazon, Walmart, eBay, and others aim to maintain:

• Fair competition

• Authenticity and trust

• Zero manipulation

• Accurate product data

• Compliance with marketplace policies

Multiple accounts under the same business can lead to duplicate listings, unfair price control, or operational loopholes—so marketplaces enforce tough monitoring.

Top Reasons Why Sellers Face Linked Account Problems

1. Multiple Stores Managed From the Same Laptop or Wi-Fi

If you manage your account and also log in to another family member’s or friend’s seller account from the same device, the system links them.

2. Using the Same Documents Across Different Marketplaces

Reusing the same:

• PAN/GST/EIN

• Utility bills

• Phone numbers

• Bank accounts

…across different seller accounts triggers relation flags.

3. Hiring Freelancers Without Safe Access Protocols

VAs or freelancers managing multiple clients’ accounts often cause IP-based linking unknowingly.

4. Opening a New Account After Suspension

If your old account was suspended, any new account created with even one common detail is automatically flagged.

5. Mismanaged Multi-Marketplace Expansion

Selling on Amazon, Walmart, and eBay using the same credentials without proper segmentation often causes cross-platform linkage.

Impact of Linked Account Suspensions

A single automated suspension can lead to:

• Loss of revenue

• Frozen payouts

• Inventory stuck at fulfillment centers

• Bad account health

• Permanent ban if not handled properly

For many sellers, this issue directly affects long-term sustainability and brand reputation.

How to Avoid Linked Account Issues

1. Use Dedicated Devices & Networks

Each store must run on:

• Separate laptops

• Separate Wi-Fi networks

• Separate browser profiles

2. Maintain Unique Business Information

Ensure every seller account has its own:

• Legal entity

• Bank details

• Phone number

• Email address

3. Do Not Share Credentials with Unverified Freelancers

If you hire staff or agencies, ensure they follow clean IP protocols, VPN hygiene, and isolated device policies.

4. Keep Documentation Completely Separate

Avoid using the same documents on more than one account—even across platforms.

5. Follow Marketplace Rules for Multiple Accounts

Amazon and eBay allow multiple accounts only with approved business justification. Always submit a request before creating a second store.

How Ecommerce Account Management Services Help

Professional Ecommerce account management services and marketplace management ensure your accounts remain compliant, healthy, and protected. They help with:

• Proper multi-account setup

• Dedicated environments & safe login architecture

• Prevention of IP conflicts

• Documentation segmentation

• Monitoring for flags

• Prompt reinstatement support

• Multi-marketplace operations for Amazon, Walmart, eBay & more

A skilled team ensures that your business growth never gets interrupted due to technical linkage issues.

What To Do If You’re Already Suspended

If your account is already affected by a linked-account suspension:

Step 1: Don’t open a new account

This worsens the problem.

Step 2: Identify the exact connection point

IP, documents, device, billing — your account management team can diagnose this.

Step 3: Prepare a strong appeal

Include a clear explanation, proof documents, and preventive measures.

Step 4: Submit via the correct reinstatement channel

Amazon, Walmart, and eBay each require precise formats.

A well-structured action plan significantly increases your reinstatement chances.

Final Thoughts

Linked account problems are one of the most common reasons sellers on Amazon, Walmart, eBay, and other marketplaces face automated suspensions. But with the right compliance structure and expert marketplace monitoring, these issues can be prevented or resolved quickly.

If you’re serious about protecting your business, consider partnering with experienced Ecommerce account management and marketplace management to stay compliant, scale confidently, and avoid disruptions.