This ONE New Amazon Ad Format Will Change PPC in 2025
Amazon has dropped a game-changing ad update for sellers — and it’s going to redefine how brands run PPC in 2025. If you felt Sponsored Products and Sponsored Brands were powerful, the newest Amazon ad format is about to push competition, visibility, and conversions to an entirely new level. And yes — early adopters will win big.
As the landscape shifts, sellers relying on Amazon marketplace management services, and Amazon PPC campaign management services will gain a massive edge. Let’s break down what’s new, why it matters, and how you can leverage it before the rest of the marketplace catches up.
What Is the New Ad Format Amazon Just Introduced?
Amazon has officially rolled out Sponsored Video for Search & Product Pages, an evolved version of Sponsored Brands Video — but with new placements, improved intent matching, and dramatically better targeting signals.
What makes it different?
This upgrade allows sellers to appear exactly at the moment of buyer intent — when shoppers scroll product pages, browse competitor listings, or compare alternatives. Instead of relying only on search placement, videos now follow users down the funnel.
Think of it as combining TikTok-style attention with Amazon-level buying intent.
Why This New Ad Format Will Change PPC in 2025
Sponsored Video 2.0 isn’t just another placement. It’s a full-funnel performance engine.
1. It Captures Attention 10x Faster
Static product images are great — but motion sells.
Short video clips instantly demonstrate product value, showcase real use cases, and build trust in seconds.
Shoppers stop scrolling. That alone changes everything.
2. It Improves Conversion Rates Dramatically
Early tests show:
Higher session-to-order rates
Better add-to-cart rates
Stronger keyword relevance signals
Most sellers see 30%–60% better CVR than standard Sponsored Products.
3. It Offers Premium Placements at Lower Competition (For Now!)
New ad formats = cheaper traffic… until everyone jumps in.
Right now:
Cost-per-click is lower
Competitor density is low
Ad inventory is abundant
This is the window where early adopters can dominate their niches.
4. It Boosts Organic Ranking Faster
Amazon is rewarding video engagement with:
Better keyword relevance
Higher placement score
Faster indexing
Meaning your organic ranking improves simply by running the new format, giving sellers a double benefit: paid + organic lift.
How Sellers Should Use This New Ad Format Immediately
You don’t need high-budget ad shoots — even simple 6–12 second videos convert if the messaging is strong.
Here’s what your video must include:
✔ Clear Product Demonstration
Show how it works in real scenarios.
Shoppers convert when they visualize themselves using it.
✔ Big, Bold Benefit Callout
Highlight your #1 value proposition early.
Example: “Removes stains in 30 seconds.”
✔ Short, Fast-Cut Editing
Attention is currency — don’t waste a second.
✔ Optimized Keywords
Pair the video with top converting keywords from your Amazon PPC campaigns.
Who Will Benefit Most?
This new ad format is a goldmine for sellers using:
Because the shift is not just creative — it requires campaign structure mastery, keyword refinement, bid balancing, and audience flow analysis.
The brands with expert-level PPC support will scale faster than their competition.
What This Means for PPC Strategy in 2025
PPC in 2025 = Hybrid Creative + Data Performance.
Sellers must start thinking beyond clicks and begin optimizing for:
Thumb-stopping visuals
Fast message delivery
Cross-placement funnel impact
Ranking acceleration through video engagement
Intent-aligned keyword bidding
Competitor video conquest campaigns
Amazon is clearly merging content + advertising, transforming PPC into a storytelling engine.
Final Takeaway: Don’t Wait
This new Sponsored Video format is already rolling out globally — and the sellers who adopt it first will claim the lowest CPCs, highest visibility, and fastest ranking gains.
If you’re managing your account in-house, this is the moment to rethink your approach.
If you’re already leveraging Amazon marketplace management services, or Amazon PPC campaign management services, push your team to integrate Sponsored Video instantly.
2025 will belong to the brands who blend creativity with data. Don’t be the last one to upgrade.