How to Set Up an Amazon Store (And Fix the Problems No One Warns You About)
Launching an Amazon store sounds simple—upload products, add images, set prices, and start selling.
But any seller who’s actually tried it knows the truth: Amazon setup isn’t easy. It’s a maze of policies, hidden requirements, image rules, approvals, backend attributes, and constant errors that show up only after you go live.
This blog walks you through how to set up your Amazon store the right way—while fixing the real problems sellers face in the beginning.
We’ll also show how professional Amazon product data entry services, Amazon store setup services, and an expert Amazon Account Handling Agency like ours can save weeks of frustration.
1. The First Big Roadblock: Account Setup & Verification
Most sellers think creating an Amazon account is a 10-minute job.
But the reality?
❌ Verification delays
❌ Address mismatch issues
❌ Utility bill rejection
❌ Business document errors
❌ Multiple account conflict
❌ Amazon asking for “additional documents” again and again
Many new sellers get stuck even before listing a single product.
Solution:
During setup, ensure:
Legal name matches your GST + bank details
Registered business address is identical everywhere
Utility bills must be clear, latest, and non-edited
Use only one IP/device for one store
Keep your brand documents ready for future approvals
Most of these issues are quickly resolved when a seller works with Amazon Account Management Services, because experts know the exact formats and acceptable documents.
2. Product Listings: The Biggest Pain for Every New Seller
Once the account is active, the next major frustration begins—product data entry.
Sellers end up dealing with:
❌ Variation errors
❌ Missing attributes
❌ Incorrect categories
❌ GTIN mismatches
❌ Image rejections
❌ Listing suppression
❌ SEO-poor titles and descriptions
This is where Amazon product data entry services save the day. Experts handle:
Title optimization
SEO-rich bullet points
Correct category mapping
Attribute-level data (essential for ranking)
High-compliance image uploads
Variation setup (color/size/pattern)
You get clean, error-free listings that actually rank.
3. The Most Confusing Part: Amazon Brand Registry Image Requirements
Amazon rejects thousands of listings daily because images don’t follow the rules—especially for Brand Registered sellers.
Common issues:
❌ Background not pure white
❌ Lifestyle used as main image
❌ Incorrect aspect ratio
❌ Missing packaging shot
❌ No close-up or infographics
❌ Watermarks/logos in the wrong place
Amazon Brand Registry product image requirements are strict, but sellers often don’t even know the rules exist.
Solution:
Create a proper asset pack that includes:
Pure white main image
Lifestyle shots
Close-up details
Dimension image
Packaging image
Infographics
Variants (if applicable)
This ensures zero image suppression and higher conversion.
4. A+ Content: The Secret Weapon No Beginner Uses
Most new sellers skip Amazon A+ Content because they think it’s optional.
But skipping A+ creates major problems:
❌ Low conversion rate
❌ Poor brand trust
❌ Higher return rate
❌ Lower ranking
A+ Content solves these by:
Adding visuals to product stories
Reducing customer confusion
Improving SEO
Making your brand look professional
Think of it as your product’s mini-landing page inside Amazon.
5. Storefront Setup: The Most Underrated Conversion Booster
Your Amazon Brand Store is not just a decoration—it’s your Amazon website.
But beginners get stuck with:
❌ Blank pages
❌ Poor navigation
❌ Messy collections
❌ Wrong banner sizes
❌ No linking to ASINs
❌ No mobile-friendly layout
Professional Amazon store setup services ensure your store looks like a premium brand, not a random product dump.
6. Compliance, Errors & Ongoing Management: The Real Game
Even after setup, sellers continuously face:
❌ Pricing errors
❌ Product suppressions
❌ Category compliance warnings
❌ Listing hijackers
❌ Negative reviews
❌ PPC overspending
❌ Account health issues
This is where an expert Amazon Account Handling Agency becomes essential.
They watch your account daily, fix issues instantly, and keep your store compliant 24/7.
No seller can manually handle Amazon’s daily warnings, performance metrics, and policy updates alone.
Final Thoughts: Setting Up an Amazon Store Is Easy. Setting It Up Correctly Isn’t.
Anyone can create an Amazon account.
But building a high-conversion, policy-compliant, ranking-optimized store takes experience.
From proper data entry to image guidelines, A+ Content, brand registry, and account health —you need a clear setup system or the problems will never end.
If you want to skip all the frustration, work with experts in:
✅ Amazon product data entry services
✅ Amazon store setup services
✅ Amazon Account Handling Agency
✅ Amazon Account Management Services
Because the fastest way to succeed on Amazon… is to avoid the mistakes that slow down everyone else.